Business + Branding + Social Media Online Workshop Fall 2021
Course Summary
This virtual workshop on building a business, establishing brand equity, and leveraging social media was created to help take your business and/or brand to the next level…wherever you are! Ultimately, our goal is for you to learn valuable key insights, actionable steps, and nuggets of wisdom to help and inspire you.
It can be taken at your own pace and includes insightful conversations with six dynamic creative entrepreneurs + business-owners. Each one has established their unique vision and offers useable guidance, applicable tools, and first-hand knowledge of building a thriving business. We talk about their wide-ranging backgrounds as well as the different and creative ways they’ve learned to grow and tackle hurdles along the way.
Spoiler alert…there isn’t a singular path. That’s why hearing from those who’ve gone before you are always beneficial.
Here are a few of the topics we discussed:
The advice of treating your business like a business, not a hobby
Some of the most common mistakes new business owners make
Work life balance and motherhood How failures provide some of the greatest lessons
Why “getting clear” is one of the most important things you need to start with
How to build a business that supports the life you want
The benefits of diversifying
Sustainability and the importance of giving back
The secrets of the “Retail Pyramid”
Advice for someone opening a brick & mortar or online shop
We also included bonus segments on:
Authentic Social
Vision Board
How to Shop the Markets
Design Processing
Living With Intention
Plus, you’ll also receive downloadable PDF’s and our BBSM RESOURCE GUIDE featuring our panelists’ (present and past!) essential tools, software, and apps for business organization, project management, social media, calendar planning, purchasing, plus inspirational blogs, feeds, books, and more.
Our Panelists
We're thrilled to have interviewed these six dynamic creative entrepreneurs during the Fall 2021 Round Top Antique Show!
Alexis Garrett
Interior Designer
Alexis Garrett is an interior designer in North County San Diego. A fifth-generation Californian, Alexis instinctively interprets “early California” into projects, be it Santa Barbara-style residences or contemporary farmhouses. With found treasures, layered fabrics and unexpected whimsy (repurposed roller rink floors, vintage surfboards) all of her homes are created uniquely. Her fast-growing firm, Alexis Garrett Design, crafts bespoke custom homes from the ground up, working with families to create environments where they can thrive. Alexis has been featured in Country Living, Sunset, Modern Luxury, Rue, San Diego Magazine and the book Design Mom by Gabrielle Blair. She works and lives with her husband and two young boys.
Ginny Macdonald
Interior & Furniture Designer
With over a decade of experience in design and construction, Ginny Macdonald is a British Interior Designer based in Los Angeles, California. Having worked in Manchester, London and now LA, she fuses the casual SoCal look with her traditional, English roots, to create timeless, fresh and layered interiors. Her work can be seen in Domino, My Domaine, Washington Post and Architectural Digest. In Spring of 2020 Ginny launched her first upholstered furniture collection in collaboration with the online home furnishing and decor brand, Lulu & Georgia. She currently resides in West Hollywood with her husband and three scraggly dogs, Theo, Gatsby and Rufus.
Heather Bullard
Prop Stylist & Business Coach
Heather is a freelance editorial prop stylist, creative director, producer, as well as a contributing editor at Country Living Magazine for more than a decade. She works with national interiors magazines and major lifestyle brands - scouting locations, sourcing props, producing editorial content, and styling sets. In addition to her professional experience, Heather has spent many years teaching creatives from around the globe expert styling and photography techniques through hands-on workshops. She also helps others create thriving businesses through private and small group consulting by focusing on branding strategies, developing multiple income streams, how to partner with major brands and create breathtaking visuals for print and digital media. She is based in California where she lives with her husband.
Jasime Roth
HGTV Host, Author & Home Builder
Jasmine is the founder of Built Custom Homes, curator of the online retail store The Shop by Jasmine Roth, host of HGTV’s hit shows Hidden Potential, HELP! I Wrecked My House, and winner of Rock The Block. She is now adding author to that list with her first book, House Story, the ultimate renovation bible being published October 2021. From concepts to execution, Jasmine loves finding ways to make homes as personal, functional, and beautiful as possible. She runs her projects with a hands-on approach and has a huge tool kit of tips and tricks on how to master any home renovation. She’s been featured in People, Southern Living, House Beautiful, Apartment Therapy, The Today Show and so many more. She lives in California with her husband and new daughter.
Jeanne Oliver
Artist, Author & Coach
Jeanne Oliver is a mixed media artist, instructor, business coach, podcaster, and champion of all creatives. She loves connecting people and is passionate about sharing that every individual has been creatively made. She offers hundreds of easily accessible and affordable art, business, and lifestyle e-courses on her website as well as gorgeous in-person events in her beautiful studio and property in Colorado. Jeanne has been featured in Where Women Create, Artful Blogging, Flea Market Style, Somerset Studio and many more. She’s a master at integrating her loves of art, travel, home, and family. She works with her husband, and they have three children.
Laurie Furber
Founder & Creative Director Elsie Green
Laurie Furber’s lifelong love of home décor, great design and art has translated into a hugely successful online vintage and lifestyle shop with three brick and mortar locations in Northern California. She travels the French countryside shopping for beautiful, mostly vintage merchandise and curates it with lifestyle and home goods products to offer her customers. She focuses on extraordinary personal service, sustainability and giving back. Before opening Elsie Green with her husband, she was an executive at Pottery Barn for twelve years. They live in California and have three children.
Course Curriculum
Paige & Smoot Hull
Paige + Smoot shaped by their previous careers in the fashion and hospitality worlds are known for their creative entrepreneurial projects and businesses. Their most notable being, The Vintage Round Top, which they opened in 2012 with just one cottage. It now includes four bespoke lodging + events spaces in Round Top, Texas; educational workshops, retreats and online courses; an online shop featuring modern vintage collections of curated handmade goods, custom artisan works, and antiques; and collaborative marketing partnerships with brands.
Their signature modern vintage style has garnered media attention over the last ten years and been featured in national and international magazines, coffee table books, blogs, podcasts and more. Prior to opening The Vintage Round Top, Paige was the VP of Page Parkes Models, for 22 years which represented Angelina Jolie, Charlize Theron, and Channing Tatum and Smoot previously operated nightclubs and restaurants in LA, Rio de Janeiro and Houston. Combined, they bring a wealth of knowledge in business operations, marketing, sales, brand building, collaborations, and design.
Highly Recommended Workshop. Lots of takeaways, great tips amd tons of information.
Course Pricing
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$125 USD
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